Green Friday, which began in 2015, stands as an opposition to Black Friday, aiming to raise awareness about the adverse effects of societal shopping patterns. Originating as “Buy Nothing Day” in Canada in 1992, the movement advocates for conscious and ethical consumerism, encouraging individuals to support sustainable brands or abstain from making purchases altogether. This initiative involves brands contributing to environmental causes.
Green Friday has evolved since then to cover many areas in the name of a sustainable future. From shopping and spending, self-help and reflection and career development and training. The future of the planet is shaped from making these conscious environmental decisions – investing in something that can help the world and will make an impact for the greater good.
Supported by various stakeholders such as representatives from the European Commission, ECODES, WWF, and Ecoserveis, Green Friday underscores the significance of consuming in a manner that respects the environment while fulfilling our needs. On this day, individuals are prompted to reflect on sustainable options in life, from better shopping habits to investing in your own career development and enhancing the planet’s future.
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This year, Green Friday coincides with Black Friday, commencing on November 24th until the end of the month. Positioned as a counter to the consumerist frenzy of Black Friday, Green Friday encourages mindful and sustainable purchasing from local brands.
With each passing year, Green Friday gains momentum as more retailers and consumers unite in favour of eco-conscious shopping. It opposes the wastefulness associated with impulsive buying during the Black Friday rush.
There are various ways to actively participate in Green Friday. If you’re inclined to shop, consider directing your purchases towards sustainable and ethical brands. To locate such brands, you can visit the official Green Friday website or conduct an online search to identify environmentally conscious options.
Opting for a less consumption-centric approach not only on Green Friday but throughout the year is another impactful choice. Explore the minimalist lifestyle for inspiration on how embracing simplicity can be more fulfilling. Furthermore, consider purchasing items that are upcycled or recycled to contribute to waste reduction. Making mindful choices aligns with the ethos of Green Friday and promotes a sustainable approach to consumption.